Stretch marks

Affecting 8 out of 10 pregnant women, stretch marks are natural and harmless - a sign of your body making changes to welcome a new baby. But at Bepanthen we understand that some women find them unsightly and feel self-conscious about them. That’s why we’ve developed Bepanthen Stretch Mark Cream: to help hardworking mothers keep their inner confidence as they face the challenges and joys of family life.
Applying cream to a belly with stretch marks

What are stretch marks?

Stretch marks are stripes that appear on the body during periods of sudden growth or hormonal change. The marks are purplish-red at first, turning white and pearly over time. In pregnant women, the most common areas for stretch marks are the belly, breasts, hips and thighs. While stretch marks are not dangerous, they can create itching or burning sensations, which can cause discomfort.

Pregnant woman putting Bepanthen cream on her belly.

Preventing stretch marks

To help reduce the development of stretch marks, it’s advisable to keep your skin hydrated and supple, from as early as possible in your pregnancy.


Hydration starts from the inside, so during pregnancy you should be drinking around 10 cups of water a day, and around 13 cups a day when breastfeeding.


You can start preparing your skin as soon as you find out you’re pregnant by using Bepanthen Stretch Mark Cream, which helps keep the skin smooth, soft, hydrated and elastic.